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Digital Services

I guess this is where I brag about my achievements, hey?

I have spent a chunk of my career at Sassy Media Group (SMG), where I was the company's Digital Editor for all its 3 markets: Hong Kong, Singapore and Dubai. SMG has a series of websites producing digital lifestyle content by women for women. In my role, I implemented SEO strategies to increase page views, and I was instrumental in achieving consistently high open and click rates for all of the group’s eDMs.

How to utilise SEO to increase page views and unique users

Page Views & Unique Users

The team and I took a multi-pronged approach here: I advised and trained them in best SEO practices when they uploaded content, as well as working with upper management to refresh the two brands and websites as necessary. It paid off: between January 2016 and January 2018, page views increased by 296%, and unique users increased by 35% in the same period.  

Email Traffic: How To Use Mailchimp to Improve your Open Rate and Click Rate

Email Traffic

I kept a close eye on email traffic and found ways to increase open and click rates: improving subject lines, improving the layout of the templates and ensuring that the company was sending out quality content to its database. The Hong Kong market responded well to these changes: the open rate went up by approximately 6% in a four-year period, and the click rate also jumped by 3%.

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Message Me

Need some help with implementing best SEO practices on your website? I can help with Wordpress, Wix or Squarespace. How about setting up email marketing through Mailchimp?


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